Copywriting: Hubbub won best social media campaign
Empire Communities asked 52 Pick-up to create a name, design and campaign around their Eglinton and Oakwood development. Enter TheHUB. We created a range of signage and print advertisements to promote the condominium and developed their mobile-friendly website around the theme “The Connection Starts Here.” To appeal to the demographic, we also developed a print and social media campaign that combined a daily community blog with a biweekly print newspaper, which we distributed in tabloid boxes.
The Hubbub was part of a broader social media campaign that I ran with Empire Communities' social media manager. The project won silver in the Social Media Campaign category at The Nationals in Las Vegas.
