A turnkey social strategy for Kids Help Phone

Kids Help Phone needed an interim social media consultant to brush up their online presence and hand the keys over to a soon-to-be-hired producer. I was asked to define their social strategy with a brand consultant—who I've previously worked with—and to schedule posts for the summer of 2015. 

Along with managing their Twitter and Facebook feed, I helped them launch a new campaign called BroTalk, which focused on the mental health of young men. 

My time at Kids Help Phone was valuable because I learned how to deal with crisis intervention. While I'm often used to customer service complaints, Kids Help Phone was a whole new playing field: There were many legal guidelines about how to sensitively handle those in distress. 

By the end of the summer, I handed over a Facebook and Twitter page that appealed to their demographic, along with an analytics dashboard template.