Branding: Streetcar Loft's social strategy

Streetcar Lofts was struggling with their online presence and decided to expand their social media presence when they relaunched their website. I worked with their team and our account executive to develop a clearly defined strategy, that centred around a new blog. The blog, which is still running today, spotlights the communities that Streetcar builds in—namely, Riverside, Queen West and Upper Beaches. 

I'm most proud of working with the team to announce their plans to convert Jilly's into the Broadview Hotel. The news was announced with a press release which was promoted on Twitter. I helped the team craft a tweet and monitored the social reaction. 

Some of the most notable projects I pitched and produced:

1. "A day in the life." Chatting with notable residents in each community and mapping out their perfect day. One was an interview with Monica Esteves, from Crow's Theatre, a group that worked exclusively with Streetcar. 

2. Neighbourhood giveaways. I contacted local businesses and asked them to contribute gift cards in exchange for a blog post about their company. It was a win-win. Along with highlighting local businesses, it encouraged our readers to explore the neighbourhood. They were also required to pick up the gift cards from the Presentation Centre, so they had a chance to see Streetcar's plans. Three businesses that were involved: Leslieville Cheese, Desmond and Beatrice, and Tabule. 

3. Construction updates. At the end of the day, most people were on the website to see progress on the condo they bought. We provided plenty of photos and construction updates to show buyers who weren't in the city, what their new home looked like.