Managing The Toronto Star's Instagram

Along with two other social media producers, I curate The Toronto Star's Instagram account. We post photos daily, taken by Toronto Star photographers or from our wire. When I started at The Star, the account had about 5,000 followers and now we have 46,700 and growing. All our photos are automatically posted to Twitter. 

After profiling an artist's 93-year-old mother, who became his muse, Tony Luciani took a photo of Elia reading the feature in The Toronto Star. Elia, a longtime Toronto resident, has become Tony’s muse since moving in with him in 2014 after a bad fall near her old St. Clair W. home. She’s played hopscotch for him, donned a helmet to pretend to skateboard, and screamed through a pane of glass in front of the lens. Today, she’ll be sharing a chair with her son as they work on a piece for a series involving their hands. Read more on thestar.com or visit his website tonyluciani.ca.

A photo posted by Toronto Star (@thetorontostar) on Aug 17, 2016 at 9:52am PDT

Some of the daily additions: editorial cartoon, daily animal photo, throwbacks and the photo of the day. We track our analytics biweekly to see what our readers are engaging with the most. 

We also use Instagram as a way to promote our monthly Star Touch Photo Contest, which offers $5,000 in prizes. 

Congratulations to the winners of the Star Touch Photo Contest, "Made In Canada." The Category for August is “planes, trains and automobiles.” Deadline for entries is August 21. Want to submit a photo? Enter here: http://startouchimages.com/ 📸 First Place - $1,000 - Corey Flow - Standing Alone

A photo posted by Toronto Star (@thetorontostar) on Aug 16, 2016 at 6:34am PDT