2019 Canadian federal election at Twitter
In 2019 I drove the editorial content planning for the Canadian federal election, implementing standards and ethics for manual content distribution. Content planning started months ahead of time by collaborating with internal stakeholders at Twitter: Including our Public Policy Lead and Communications Lead.
We also decided to a test a new notifications system called Iris that could provide learnings for the 2020 election. In my final report, which included a metrics analysis, we found key opportunities to roll it on for the US (though more sparingly). This meant people who signed up for core notifications about the election would receive every Moment produced about the subject.
I hired and onboarded two contract Curators on special projects to help execute our coverage on election night. Ahead of October 21, the team hosted a media info night to share best practices for making one of our core product offerings: Moments. That allowed us to focus on the biggest headlines and rely on Canadian media partners like CBC, Toronto Star and Globe and Mail to supply more content for the Explore page.
On Election Day we kept up live coverage on our main Moment and created several breakouts. One of my favourite Moments we produced was a very “only-on-Twitter” look at people voting for the first time (whether because they were of age, or new citizens).
