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      <image:title>Home - Content planning: Breaking news at CBC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Content planning: Breaking news at CBC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Content planning: Breaking news at CBC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Content planning: Breaking news at CBC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - YouTube Lives: Scaling up livestreams with CBC News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - YouTube Lives: Scaling up livestreams with CBC News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - YouTube Lives: Scaling up livestreams with CBC News - Make it stand out</image:title>
      <image:caption>In this livestream we kept live chat open and allowed viewers to ask their questions live about the recently dropped Canadian federal budget. The questions were answered live by reporters in the one-hour long Q&amp;A.</image:caption>
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      <image:title>Home - YouTube Lives: Scaling up livestreams with CBC News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - YouTube: Packaging for Marketplace and The Fifth Estate - Make it stand out</image:title>
      <image:caption>Packaging for the premiere of The Fifth Estate, season 50.</image:caption>
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      <image:caption>The Fifth Estate, season 50.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - YouTube Lives: CBC News total solar eclipse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - YouTube Lives: CBC News total solar eclipse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Managing teams through change at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Managing teams through change at Twitter - Make it stand out</image:title>
      <image:caption>The day the skies turned orange in San Francisco (2020).</image:caption>
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      <image:title>Home - Super Bowl LV content planning at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://brittpurdy.com/portfolio/2022/11/17/captaining-a-winning-hack-week-project-for-better-parental-benefits</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - 2020 US election and debates at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - 2020 US election and debates at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - 2020 US election and debates at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - 2020 US election and debates at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - 2020 US election and debates at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - 2020 US election and debates at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - 2020 US election and debates at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-08-05</lastmod>
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      <image:title>Home - 2019 Canadian federal election at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - 2019 Canadian federal election at Twitter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://brittpurdy.com/portfolio/2019/4/21/working-on-a-global-team</loc>
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    <lastmod>2025-11-19</lastmod>
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      <image:title>Home - Working on a global, multilingual team at Twitter</image:title>
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      <image:title>Home - Working on a global, multilingual team at Twitter</image:title>
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      <image:title>Home - Working on a global, multilingual team at Twitter</image:title>
      <image:caption>Meeting the NY and SF teams in the US.</image:caption>
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      <image:title>Home - Touring LinkedIn Canada</image:title>
      <image:caption>LinkedIn offers fun perks like hoverboards and free breakfast.</image:caption>
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    <loc>https://brittpurdy.com/portfolio/2016/8/20/getting-snappy-6-lessons-from-the-toronto-star</loc>
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      <image:title>Home - Toronto Star: Lessons from the Snapchat producer</image:title>
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      <image:title>Home - Toronto Star: Lessons from the Snapchat producer</image:title>
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  <url>
    <loc>https://brittpurdy.com/portfolio/2017/3/11/chatelaine-kate-middletons-style</loc>
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    <lastmod>2023-08-05</lastmod>
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      <image:title>Home - Chatelaine: Writing for Canada's lifestyle magazine</image:title>
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    <loc>https://brittpurdy.com/portfolio/2016/8/22/branding-monitoring-kids-help-phone</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-05</lastmod>
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    <loc>https://brittpurdy.com/portfolio/2016/8/22/fashion-writing-for-canadas-style-magazine</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-05</lastmod>
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    <loc>https://brittpurdy.com/portfolio/2016/8/22/branding-streetcar-lofts-social-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-05</lastmod>
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    <loc>https://brittpurdy.com/portfolio/2016/8/25/copywriting-smart-house-wins-at-the-ohba-awards</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57b65bd15016e15ef5062516/1472174854182-GHVPGEKT9C8S6G4MFHSC/image-asset.jpeg</image:loc>
      <image:title>Home - Social strategy: Smart House, Toronto's micro-condos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57b65bd15016e15ef5062516/1472174826944-91OPJELCFLCQIYUVFEY8/image-asset.jpeg</image:loc>
      <image:title>Home - Social strategy: Smart House, Toronto's micro-condos</image:title>
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    <loc>https://brittpurdy.com/portfolio/2016/8/25/copywriting-hubbub-won-best-social-media-campaign</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-19</lastmod>
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      <image:title>Home - Copywriting: Hubbub won best social media campaign</image:title>
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    <loc>https://brittpurdy.com/portfolio/2017/3/11/andpop-carly-rae-the-wanted-and-hunger-games</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-05</lastmod>
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      <image:title>Home - ANDPOP: Carly Rae, the Wanted and Cody Simpson</image:title>
      <image:caption>I helped produced an interview with London boy band, The Wanted. The band performed a few of their hit songs at a Toronto hotel. It was the first time I experienced throngs of fans waiting outside the hotel for a glimpse of the boys. Even opening the curtains in the hotel room and waving inspired screams.</image:caption>
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    <image:image>
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      <image:title>Home - ANDPOP: Carly Rae, the Wanted and Cody Simpson</image:title>
      <image:caption>Fans were lining up on one of the coldest days of the year so we invited them inside and served them Tim Hortons coffee to keep them warm.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57b65bd15016e15ef5062516/1489285193985-47J3F54U2WDK77SYT30W/image-asset.png</image:loc>
      <image:title>Home - ANDPOP: Carly Rae, the Wanted and Cody Simpson</image:title>
      <image:caption>YouTube sensation Karmin did a live show at Gibson in Liberty Village. Ahead of the event, we ran a contest and chose about 50 lucky fans to watch it live. I produced it, keeping time and making sure the host stayed on track.</image:caption>
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    <image:image>
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      <image:title>Home - ANDPOP: Carly Rae, the Wanted and Cody Simpson</image:title>
      <image:caption>A few of the fans for our live show with Lawson.</image:caption>
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    <image:image>
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      <image:title>Home - ANDPOP: Carly Rae, the Wanted and Cody Simpson</image:title>
      <image:caption>One of the biggest live shows I produced was with Australian's Cody Simpson—who was often compared to Justin Bieber. We held a contest for fans to come watch his show live and had hundreds of applications. We chose them randomly and called each one of them personally on our live show, recording their reactions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57b65bd15016e15ef5062516/1489285094286-346CHO9RG354O4PWRNLP/image-asset.jpeg</image:loc>
      <image:title>Home - ANDPOP: Carly Rae, the Wanted and Cody Simpson</image:title>
      <image:caption>After our interview with The Wanted, we quickly ran over to a King St. hotel for a quick interview with Carly Rae Jepsen, ahead of her show in Toronto. We had to work quickly because she was doing media scrums all day, around the time of her "Call Me Maybe" hit.</image:caption>
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    <loc>https://brittpurdy.com/portfolio/2016/8/26/managing-the-kip-districts-blog</loc>
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    <lastmod>2023-08-05</lastmod>
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      <image:title>Home - Branding: Writing The Kip District's brochure</image:title>
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    <loc>https://brittpurdy.com/portfolio/2016/8/20/what-it-feels-like-to-totally-disconnect-from-city-life</loc>
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    <lastmod>2023-08-05</lastmod>
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    <loc>https://brittpurdy.com/portfolio/2016/8/18/how-my-straitlaced-parents-found-joy-in-becoming-pickers</loc>
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    <lastmod>2023-08-05</lastmod>
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    <loc>https://brittpurdy.com/portfolio/2016/8/20/sleepwalking-symptoms-and-treatments</loc>
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    <lastmod>2023-08-05</lastmod>
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      <image:title>Home - Today's Parent: When your kids sleepwalk</image:title>
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    <lastmod>2023-08-05</lastmod>
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    <lastmod>2023-08-05</lastmod>
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      <image:title>Home - National Post: Profiling Worthy 30s with Shinan Govani</image:title>
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    <image:image>
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      <image:title>Home - National Post: Profiling Worthy 30s with Shinan Govani</image:title>
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      <image:title>Home - National Post: Profiling Worthy 30s with Shinan Govani</image:title>
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      <image:title>Home - National Post: Profiling Worthy 30s with Shinan Govani</image:title>
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    <loc>https://brittpurdy.com/portfolio/2016/8/29/faze-remembering-freeskier-sarah-burke</loc>
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    <lastmod>2023-08-05</lastmod>
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      <image:title>Home - FAZE: Remembering Freeskier Sarah Burke</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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