YouTube: Packaging for Marketplace and The Fifth Estate
As YouTube Producer at CBC News, I was responsible for packaging titles, thumbnails, descriptions and SEO for our many shows, in an audience-first way. These shows included Marketplace and The Fifth Estate. Our goal:
Increase click-through-rate by drawing people in
Deliver on expectations set by packaging (measured through retention)
Overall watch time
Below you can see examples of my work. For each of these thumbnails and titles, I screened the episode and pitched a vision, collaborating with show producers and designers.
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Packaging for the premiere of The Fifth Estate, season 50.
The Fifth Estate, season 50.
